In the printing industry, there are 5 major types of printing. These are offset, letterpress, digital, engraving and electrostatic printing. Each of these printing methods have their own advantages and disadvantages. Letterpress printing is a printing process which utilises a mold which are carved with the letters and then pressed into the paper to create a bulging finish. The letters are either elevated or dented away from the rest of the paper. It is sometimes referred as an antique printing technique. Though this is a traditional printing technique, there are several advantages of letterpress printing which allow it to thrive even in today’s printing industry.
Here are several major benefits of letterpress printing.
- Elegant finish – Though other printing methods especially digital printing is often used for printing large quantities of copies, letterpress printing provides an elegant finish which the other printing methods find it hard to replicate. This elegant finish is the reason why most invitation letters and important documents are printed using letterpress printing method.
- Increase value – With an elegant finish which gives an authentic feel to the document, it increases the value of commercialized papers such as ready-made invitation letters and greeting cards. This marketing value of letterpress printing copies is recognized by industries producing invitation and greeting cards. The authenticity added with an elegant finish would definitely make any paper product look valuable.
- Simple process – Though digital printing is the easiest printing method which can be accomplished with just a touch of a button or commands in a computer, not everyone is tech savvy. Letterpress printing is one of the printing methods which can be done at home or alone even when printing multiple copies. With a mold, ink and a paper, producing printouts using letterpress printing is quick and simple.
- Sharp letters – The sharpness of the printing letters using letterpress printing is almost unrivaled. It is hard for other printing methods to produce the crisp and sharp feel that letterpress printing is capable of.
Letterpress printing method may not be as frequent as it used to be but there are still a lot of industries which take advantage of the benefits and results of letterpress printing. The letterpress industry has also advanced and utilises computerised machinery in order to mass produce letterpress printouts as efficiently as possible to meet the demands of the market. If you are looking for a crisp, sharp, authentic and elegant finish, then letterpress printing is the perfect printing technique for you.