SEO is confusing – and that’s pretty much the understatement of the year. It is one of Internet marketing’s least understood parts. Because of this, a lot of frustration often arises. It isn’t impossible to see numerous SEO efforts that result to displeased clients, only because they cannot understand it fully. Communication is key when it comes down to it. The following steps can help mend such injuries:
- The Power of Tangibles
Commonly, SEO strategies are measured with various keyword-related numbers and statistics. This creates the problem early on. Leading with what clients want and need to know can make a world of difference. Answer in a way that addresses questions like, “How many people visited my site?” or “How is my site’s traffic going?
Understandably, SEO strategists will show reports and analyses on traffic and user experience. The most affordable tool to do so is tracking phone numbers. At the same time, this gives very valuable information for evaluation. Recording the call details can give you an idea of what happens exactly each time a user makes a call. This is an essential indicator that must be given attention as part of a great marketing plan.
- Relevance of Keywords and Words, in General
A good SEO strategy relies on not just the optimized keywords and terms. It is given that there are a set of specific words which are optimized, but this does not mean that other words have zero relevance. This part of Internet marketing is a hugely misunderstood one. Every report you will see will keep track of keywords optimized on a given site, but not all relevant words can be tracked. Clients can get confused with this – this is why it is essential to make it absolutely clear to them. Focus on increasing the site traffic, and then each and every referenced keyword becomes relevant – not just the ones which are tracked and reported.
- Punctuality and Consistency
SEO strategies thrive on routine and regularity. At exactly the same day of every month, reports are generated. This method gives clients a clear picture that the strategy is paying off and on schedule, too. Many SEO companies, similar to SEO London have issues with this, which is detrimental – the mere idea of reporting is already such a complex process to explain and understand. One can only imagine the hazards that come with inconsistent and/or late deliveries – which can ultimately only lead to frustration in spite of the quality of the work.